Part of OPTIS
Automotive Commercial



Perceived quality

The impression of quality that a customer gets when first viewing a new product, without regard for its functionality - has long been critical in the passenger car market. Manufacturers of commercial vehicles such as trucks and buses now find themselves having to achieve the same levels of perceived quality with customers being just as demanding as the passenger car market.

Consistent gap and flush and fit and finish in the exterior and interior components and assemblies of commercial vehicles is just as important to buyers of trucks and buses as it is to individual car buyers.

Aesthetica is a unique and innovative 3D visualisation tool, tried and tested in the passenger car market that will enable commercial vehicle design and engineering teams to make critical decisions based on reliable digital engineering and 3D visualisation early in the vehicle design process. Using this digital technology will deliver a fast track route to the highest possible perceived quality while taking full account of the existing, or proposed, manufacturing and assembly processes.

Aesthetica can be used to support critical tolerance analysis and perceived quality decisions at any time during the digital product development process, saving time cost and delivering market leading quality solutions.

  • The concept stage - aesthetica supports feasibility studies to identify the most appropriate fixing , locator and tolerance strategy that will deliver the optimum design solution particulary in complex fit and finish area's. Acceptable targets, taking manufacturing variation into account, can be set and the design refined to reduce or eliminate sensitivities without compromising its visual aspects.

  • The design stage - aesthetica enables you to visually review the proposed measurement plans on critical visible surfaces, before the design is finalised. Multiple iterations of locator analyses can be performed to determine which locator scheme has the least effect on the perceived quality of the vehicle and to validate targets alongside the manufacturing and assembly processes.

  • The engineering stage - aesthetica helps to resolve conflicts between design aspirations and manufacturing reality by visualising full design and detail across the tolerance range - not just at measurement points. Using advanced diagnostic capabilities, individual part and assembly behaviour studies can be performed, including flexibility of different materials and their impact on visual quality.

  • The pre-production stage - aesthetica enables audits to refine and improve the final vehicle perceived quality by visualising gaps at max or min tolerance and comparing them with the nominal digital models. Audits can be calibrated and limits of acceptable variation visualised.

  • The production stage - aesthetica enables what-if studies to be conducted that will recommend solutions and resolve known production issues. Parameters can be set and agreed for quality assurance and these can be fed back for use to the concept stage of the next generation or refresh of the next vehicle.

Real, measurable benefits

Aesthetica makes a major contribution to reducing development times through quicker decisions earlier in the development process using a digital process, reduce costs through fewer physical prototypes and increase perceived quality for greater customer appeal.