Bentley Motors, the iconic high performance luxury car manufacturer has implemented aesthetica at its European design and manufacturing Center. It is being used to streamline and improve the process of achieving consistently high perceived quality in the company's vehicles without negatively impacting development timescales and manufacturing costs.
"At Bentley Motors we are constantly seeking ways to improve the design processes required to achieve high quality during manufacturing," explained Jim Shaw, head of Concept Engineering at Bentley Motors. "However there was a reluctance to commit to the targets early in the design process. Hence agreements were only reached after tooling prove-out models were milled and stacked, leading to iterations of the concept surfaces and significant delays int he process".
"aesthetica allows us to visualize the effects of edge conditions and underlying fixing constraints", said Shaw. "Styling, engineering, quality and manufacturing people can therefore appreciate and understand each other's requirements and reach agreement at a much earlier stage in the development process than was the
case before. This improves confidence in the concept model and ultimately saves us an enormous amount of time and cost later in the process"