Fitting image proves driving force for Icona

Car design could be revolutionised following the launch of pioneering 3-D software developed by Leeds University School of Informatics.

The software, which helps car designers see the effects of manufacturing variations via a computer-based 3-D virtual image, will be marketed through new spin-out company Icona Solutions, founded with the help of a £300,000 grant from the White Rose Technology Seedcorn Fund (WRTSF).

The company has already worked with MG Rover and is now in discussions with a number of other car manufacturers including Ford.

Executive chairman David Belford said: "Car manufacturers have used 3-D imaging for a number of years, replacing costly wooden, plastic and clay models previously used to give an idea of what the vehicle would look like.

"Although components from different manufacturers can now be matched by data, they may not physically fit when the car is in production which can be costly. With this software designers will be able to look at a 3-D projection of each variation."

He added: "The product, which has the support of IT industry giants IBM, can be used across a number of applications including consumer products. As well as car manufacturers, we're also talking to Procter and Gamble."

The company currently employs five, but Dr Belford, who has a number of chairmanships with other Yorkshire-based companies including Bingley conveyor belt manufacturer Charles Walker, said significant growth was expected over the year.

Icona will combine its software products with consultancy services, customer support and training to deliver a comprehensive package in the field of visualising aesthetic quality. Icona is the 16th company to secure venture capital from the £9m White Rose Technology Seedcorn Fund which invests in commercial opportunities arising from research at the Universities of Leeds, Sheffield and York. It is administered by Aberdeen Murray Johnstone Private Equity